Long story short: I’ve spent the last 10+ years exploring how a deep understanding of human behaviours can impact on innovation processes.
Hint: quite a bit.

I have a background in humanities, with a BA in Aesthetic Philosophy, and some years spent studying and applying Cultural Anthropology and ethnographic practice.

My career started in 2011 as an ethnographer and curator in the social innovation field. I then freelanced for five years as a qualitative researcher for various studies and agencies across Europe. In 2017, I joined oblo as a senior design researcher, becoming a partner and design lead in 2022.

I’m currently teaching at SPD in the Master of Food and Innovation and at Scuola Italiana Design in Padua. I’ve been a visiting lecturer at Poli.Design (Master in Service Design and UX design), Domus Academy (Master in Product Design), IUAV.

My research work and approach involve a balance of experimentation with media, digital methods, and participatory design techniques, along with a strategic and pragmatic vision.

I’m usually the one making jokes, and taking care about where to go for dinner.

We all know how some projects can shape our professional identity. Here is a list of recent ones.

  • A multi-sited research conducted across four European countries helped us design a framework of drivers and opportunities for coffee at-home consumption. We supported the team in identifying key moments in the to-be experience and distinctive solutions to increase retention in the medium and long term.

  • In depth interviews d to capture mai pain points in the onboarding pocess and assess emerging behaviours and expectation towards the new service experience.

    with Soulsights

  • Shaping the service and experience strategy for a new all-in-one photo-shoot management platform that connects brands, producers and talents

    Case study

  • An extensive primary research combining interviews and observations in US and UK to map the variety of behaviours regarding self-care, lead us to shape a strategic framework to guide new services and experiences for the 60+ population.

    Case Study

  • Shaping and exploring possible value propositions and experience model for a new service focused on specialty coffee.

  • Exploring product and services opportunities through an extensive qualitative and quantitative research, involving people with different level of hearing loss or with specific interest and needs related to sound.

  • Redesigning the onboarding process for a European unicorn, facing the post-covid challenges of hybrid experiences.
    We moved form a hse of experience assessments (shadowing + 1:1 interviews) to define an idea caalogue and a roadmap of intervention togetherwith the People onboarding team, that supported them in following 2 years.

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